The Best Packaging for Your Product: A Breakdown

 

 

 

 

 

 

 

 

 

 

Yes, as consumers, we do judge a book by its cover. In this case, the “cover” of your product is its packaging. Consumers want to make choices they’re excited about, so crafting packaging that matches the quality of your product is essential.

The design of your packaging is important, but so too is the type of packaging. We wanted to break down packaging types, explain what they excel at, and suggest the types of products that would fit each variety. Let’s dive in!

Folding Cartons

Great for: edible products, products that you want to sit on a supermarket shelf

 

 

 

 

 

 

 

 

 

A folding carton is one of the most versatile packaging choices in the world. It’s die-cut to be folded and built into a “carton”, which can come in many different shapes and sizes. Think of your common supermarket products like coffee pods, cereal boxes, and pretty much any of those styles of cardboard packaging.

Key Benefits to Folding Cartons:

• Supports a window, perfect for showing off your product
• Inserts are customizable to give you a unique shape
• Can be printed either matte or gloss
• Self-erected styles are available, which gives you greater flexibility in packing

Table Top Display Boxes

Great for: displaying items on counters, point of sale display

 

 

 

 

 

 

 

 

 

 

As the name implies, tabletop display boxes consist of self-erected packaging that folds together to form an elaborate, colorful display that can sit on any flat surface. Tabletop boxes are often used at point of sale to entice customers while they’re waiting in line or paying.

Key Benefits of Table Top Display Boxes:

• Display boxes can be very unique; they are purely for show!
• Sit flat until erected
• Shows off your product exactly how you want it
• The colorful and elaborate design potential

Sleeves & Die Cut Boxes

Great for: products that benefit from visibility, like handmade products and edible items

 

 

 

 

 

 

 

 

 

 

 

Sleeves and die cut boxes provide you maximum product visibility with a minimum of packaging. This is both cost-effective and advantageous to showing customers exactly what it is you’re selling! Both sleeves and die-cut boxes can be printed on all sides, giving you plenty of room for things like nutritional information, instructions, and personality.

Key Benefits of Sleeves & Die Cut Boxes

• Print on your packaging on all sides, but provides maximum visibility of the interior
• Less packaging means this is a cost-effective packaging solution
• The die-cut process allows many unique shapes and sizes; we’ll work with you to find one
• Sleeves are simple to pack in bulk

Mailers, Cards, Tags, & Folding Booklets

Great for: direct mail campaigns, annual reports, brochures

 

 

 

 

 

 

 

 

Our expertise in die-cutting and printing doesn’t simply extend to packaging. We’re also experts in all things mail, which includes direct mail pieces, postcards, tags, and folding booklets. Die-cut printed materials are highly unique; we’re not confined to the in-the-box thinking of conventional mail!

Key Benefits of Mail & Folding Booklets

• Mail that features innovative die cutting has a higher engagement rate
• Folding booklets can be outfitted with DVD sleeves, clear windows, and many other exciting features
• Mail has one of the highest ROIs of any marketing medium
• Our designers will work with you to make something unique, professional, and never-seen-before

We Don’t Do Cookie Cutter

While we might love to die-cut, we don’t cookie cut. Our packaging is always innovative and distinct; our bread and butter is in giving your business something special that will get your customers talking and, most importantly, buying. While there are many packaging options available, and many other options within those options, we’ll work with you, apply our expertise and knowledge, and design packaging that fits your product, your budget, and your personality.