Pre-Press: The Difference Between Us and the “Other Guys”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We understand that, no matter how great an idea is, it’s only as good as its execution. This principle couldn’t be truer in the world of packaging and print design. However, we live in an era of convenience, especially when it comes to design and print.

There are many fast, cheap, and easy solutions to your printing needs available online. All you have to do is Google them. However, these solutions are typically not worthy of your product or business for one crucial reason: they don’t typically offer creative design input in any capacity or, most importantly, pre-press.

What is Pre-Press?

To put it simply, pre-press is the industry term for “the execution”. It’s where the buck stops, so to speak. When your print design goes to press, it’s where it is professionally examined to ensure consistency and quality. If you don’t receive this benefit, then you might as well print your design on the inkjet in your home office.

When you send your work to a fly-by-night online printing service, you’re not receiving this special touch. Those businesses typically just feed your image file into a printer. Whether that printer is state-of-the-art doesn’t matter if no one is checking to ensure you receive the exact result you want, not just once, but every time it’s printed.

This kind of printing service has some excellent marketing of its own. It’ll sound intricate and sophisticated, but you’d obtain a similar result if you went to your local FedEx Office location. We won’t even get into the fact that they probably do not offer die-cutting, which is essential to creating clever and engaging packaging.

Why Does It Matter?

There are several reasons why the pre-press process matters when converting a design to a printed product, whether it’s a mailer, business card, brochure, or product packaging. Let’s break it down:

• Computer screens cannot accurately show you what your colors will look like printed. Only pre-press will do that.
• Moreover, the difference between what you see on your screen and what that image looks like in your hands can be vast, from the colors to the quality of the imagery, and even the size of the text
• Your business is important to you, so you should want consistency in your branding and packaging. You don’t want your red to look pink on some prints, for instance.
• No matter how fancy an online tool is, pre-press expertise is an industry of its own and brings with it a high level of quality and accuracy

To us, pre-press means professionalism. In seconds, it tells your customers that you care, and conveys a subconscious level of quality that is felt as soon as they see your product on the shelf.

We Deliver Quality & Quantity, Not One or the Other

If you’re concerned with convenience and quantity, then we’re still your best bet. We’re responsive and can accommodate large orders, just like the other guys. What sets us apart is our accountability for the quality of your product. We’re just as concerned with it as you are. Here’s our guarantee:

• We have a G7 expert on-site, which is someone certified to measure and monitor printing performance and quality. They control our standards and ensure high-quality work.
• Our image and color reproduction compares to no other. What you see in your proof is what you’ll receive even after the 5,000 printing.
• We use something called “Digital Computer-to-Plate” technology, which means the image on your computer screen changes as little as possible when it’s converted to a plate for printing
• Our chemical-free plate process is environmentally-friendly
  

If Your Product Matters, We’re the Right Choice

Outsourcing your brand to a large online company can be an easy choice. They have the marketing budget to get into your head, and they make it easy to quickly upload a file and get a result. However, we’ll be here if you want to work with a company that listens to you, develops a relationship with your business and brand, and cares as much about your product as you do.

If we’ve convinced you, then reach out about your print and packaging design needs today.